大的项目是如何完成的：每个成功项目背后的惊人因素
《金融时报》2023年度好书（商业类）
- 3 min read
How Big Things Get Done
The Surprising Factors Behind Every Successful Project, from Home Renovations to Space Exploration
从悉尼歌剧院到英国的HS2铁路线，“大型项目”经常超出时间和预算。Flyvbjerg和Gardner列出了发生这种情况的原因(其中之一是缺乏前瞻性计划)，但更重要的是，他们从引人注目的失败中吸取了一些重要的教训，读者可以将其应用于小型项目。本书入围了英国《金融时报》和施罗德(Schroders)年度商业书籍奖短名单。
内容简介 · · · · · ·
Nothing is more inspiring than a big vision that becomes a triumphant, new reality. Think of how the Empire State Building went from a sketch to the jewel of New York’s skyline in twenty-one months, or how Apple’s iPod went from a project with a single employee to a product launch in eleven months.
These are wonderful stories. But most of the time big visions turn into nightmares. Remember Boston’s “Big Dig”? Almost every sizeable city in the world has such a fiasco in its backyard. In fact, no less than 92% of megaprojects come in over budget or over schedule, or both. The cost of California’s high-speed rail project soared from $33 billion to $100 billon—and won’t even go where promised. More modest endeavors, whether launching a small business, organizing a conference, or just finishing a work project on time, also commonly fail. Why?
Understanding what distinguishes the triumphs from the failures has been the life’s work of Oxford professor Bent Flyvbjerg, dubbed “the world’s leading megaproject expert.” In How Big Things Get Done, he identifies the errors in judgment and decision-making that lead projects, both big and small, to fail, and the research-based principles that will make you succeed with yours. For example:
• Understand your odds. If you don’t know them, you won’t win.
• Plan slow, act fast. Getting to the action quick feels right. But it’s wrong.
• Think right to left. Start with your goal, then identify the steps to get there.
• Find your Lego. Big is best built from small.
• Be a team maker. You won’t succeed without an “us.”
• Master the unknown unknowns. Most think they can’t, so they fail. Flyvbjerg shows how you can.
• Know that your biggest risk is you.
Full of vivid examples ranging from the building of the Sydney Opera House, to the making of the latest Pixar blockbusters, to a home renovation in Brooklyn gone awry, How Big Things Get Done reveals how to get any ambitious project done—on time and on budget.
作者简介 · · · · · ·
Bent Flyvbjerg is a professor at Oxford University, an economist, and “the world’s leading megaproject expert,” according to global accounting network KPMG. He has consulted on over one hundred projects costing $1 billion or more and has been knighted by the Queen of Denmark. Dan Gardner is a journalist and the New York Times bestselling author of Risk, Future Babble, and Superforecasting (with Philip E. Tetlock).
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