Blitzscaling
在速度是唯一竞争优势的世界中，闪电式扩张都是获胜的基本策略
- 3 min read
The Lightning-Fast Path to Building Massively
内容简介 · · · · · ·
LinkedIn 联合创始人、传奇投资者和屡获殊荣的“规模大师”播客主持人揭示了创办和扩大巨额价值公司的秘诀。
哪个企业家或创始人不渴望打造下一个亚马逊、Facebook 或 Airbnb？然而，真正成功实现这一目标的人却极其罕见。那么，那些被颠覆并消失的初创企业与那些成长为全球巨头的初创企业有何区别呢？
秘诀就是闪电扩张：一套以令人眼花缭乱的速度扩张的技术，让竞争对手望尘莫及。闪电扩张的目标不是从零到一，而是从一到十亿 - 尽可能快。
当企业以惊人的速度发展时，要想达到下一个阶段，需要的策略与让你达到现在水平的策略截然不同。霍夫曼和叶在斯坦福商学院广受欢迎的课程的启发下，在书中揭示了如何应对必要的转变，并应对公司生命周期每个阶段出现的独特挑战，例如：如何设计商业模式以激发和维持持续增长；招聘和管理策略；创始人的角色和公司文化必须如何随着业务的成熟而演变，等等。
无论你的企业有 10 名员工还是 1,000 名员工，在速度是唯一竞争优势的世界中，闪电式扩张都是获胜的基本策略。
Foreword by Bill Gates
LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies.
What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants?
The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion –as quickly as possible.
When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company’s life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more.
Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.
作者简介 · · · · · ·
REID HOFFMAN is an entrepreneur and investor. In 1998, Reid Hoffman was a founding Board member and executive vice president of PayPal. In 2003, he co-founded LinkedIn, the world’s largest professional networking service. He was an angel investor in Facebook and Zynga, and in 2009, he became a partner at the venture capital firm Greylock Partners. He currently serves on the boards of Airbnb, Apollo Fusion, Aurora, Coda, Convoy, Entrepreneur First, Gixo, Microsoft, Nauto, and Xapo, as well as not-for-profits Kiva, Endeavor, CZI Biohub and Do Something. He hosts Masters of Scale, an original podcast series. He is also the co-author of two New York Times best-selling books: The Start-Up of You and The Alliance. He is an Aspen Institute Crown Fellow, a Marshall Scholar at Oxford, and a graduate of Stanford University.
CHRIS YEH is an entrepreneur, writer, and mentor. He holds two degrees from Stanford University and an MBA from Harvard Business School, where he was a Baker Scholar. He is co-author of the New York Times bestseller The Alliance with Reid Hoffman and Ben Casnocha.
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