The AI Con: How to Fight Big Tech’s Hype and Create the Future We Want
AI炒作，是新时代的“皇帝的新衣”
- 3 min read
内容简介 · · · · · ·
作者是语言学家 Emily M. Bender 和社会学家 Alex Hanna——他们不但懂技术，还懂“技术背后的人”。
这本书不是讲AI多强，而是告诉你：
那些被包装成“人工智能”的技术，很多都是炒作，是用来掩盖大公司权力扩张的工具。
💣 01｜AI炒作，是新时代的“皇帝的新衣”
很多人把AI看成某种“生命形式”，仿佛它能自我思考、自我学习、自我进化。
但Bender和Hanna一针见血地指出： 不是AI在变强，而是宣传在变巧。
他们用四个简单的答案回应公众的AI焦虑：
“AI要统治世界吗？”——No
“科技公司真的造出能思考的生命了吗？”——They wish
“AI会让艺术家和写作者统统失业吗？”——LOL
“电脑将全面胜过人类？”——Definitely not
这些神话之所以流行，是因为它们对“有钱有权的人”非常有用：
它能帮大公司洗白数据掠夺；
它能合理化对员工的监控；
它让用AI替代人类劳动变得“名正言顺”；
它让少数人把控科技命脉，把权力转化为财富。
🕵️ 02｜如何识破“AI骗局”？这本书教你几招
《The AI Con》不仅揭示问题，更重要的是，它教你如何识别和反击AI炒作：
看语言：AI术语常常被滥用，比如“理解”“学习”“推理”，这些词赋予了机器不属于它的“人性”。
查利益：背后谁赚钱？谁更容易被剥削？炒作AI的通常是那些拥有最多数据和最少监管的公司。
问动机：谁在推动AI走向不可质疑？是为了技术进步，还是资本的掌控？
识套路：每次AI热潮，都会伴随着失业潮、劳工压榨与技术霸权的集中化。
🔧 03｜这不是反技术，而是为技术正名
这本书不是反AI，而是反对不负责任地使用AI。
作者强调：
AI 本应是帮助人类的工具，而不是剥夺人类尊严的武器。
他们呼吁我们每个人都可以有所作为：
💼 在职场上，不盲从AI流程化管理，保护人的角色；
🛒 在消费时，关注AI产品对隐私和公平的影响；
📰 在阅读新闻时，对AI奇迹论保持质疑；
🗳️ 在公共政策中，推动建立AI透明和责任制度。
A smart, incisive look at the technologies sold as artificial intelligence, the drawbacks and pitfalls of technology sold under this banner, and why it’s crucial to recognize the many ways in which AI hype covers for a small set of power-hungry actors at work and in the world.
Read more… Is artificial intelligence going to take over the world? Have big tech scientists created an artificial lifeform that can think on its own? Is it going to put authors, artists, and others out of business? Are we about to enter an age where computers are better than humans at everything?
The answer to these questions, linguist Emily M. Bender and sociologist Alex Hanna make clear, are “no,” “they wish,” “LOL,” and “definitely not.” This kind of thinking is a symptom of a phenomenon known as “AI hype”. Hype looks and smells fishy: It twists words and helps the rich get richer by justifying data theft, motivating surveillance capitalism, and devaluing human creativity in order to replace meaningful work with jobs that treat people like machines. In The AI Con, Bender and Hanna offer a sharp, witty, and wide-ranging take-down of AI hype across its many forms.
Bender and Hanna show you how to spot AI hype, how to deconstruct it, and how to expose the power grabs it aims to hide. Armed with these tools, you will be prepared to push back against AI hype at work, as a consumer in the marketplace, as a skeptical newsreader, and as a citizen holding policymakers to account. Together, Bender and Hanna expose AI hype for what it is: a mask for Big Tech’s drive for profit, with little concern for who it affects.
作者简介 · · · · · ·
Dr. Emily M. Bender is a Professor of Linguistics at the University of Washington where she is also the Faculty Director of the Computational Linguistics Master of Science program and affiliate faculty in the School of Computer Science and Engineering and the Information School. In 2023, she was included in the inaugural Time 100 list of the most influential people in AI. She is frequently consulted by policymakers, from municipal officials to the federal government to the United Nations, for insight into how to understand so-called AI technologies.
Dr. Alex Hanna is Director of Research at the Distributed AI Research Institute (DAIR) and a Lecturer in the School of Information at the University of California Berkeley. She is an outspoken critic of the tech industry, a proponent of community-based uses of technology, and a highly sought-after speaker and expert who has been featured across the media, including articles in the Washington Post, Financial Times, The Atlantic, and Time.
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